The newest Kardashian to enter the family's money-making obsession? Kylie Jenner.

The 14-year-old, already overexposed teen will be modelling clothes for Avril Lavigne's clothing line during New York Fashion week and I have to ask… Why her?

Why not ‘target’ her older sibling Kendall instead?

I'm hoping this is just a desperate PR stunt because according to CFDA regulations, it's against the law for models to be under the age of 16, so picking a barely developed teenybopper to showcase designs intended for, wait for it, real women just seems ridiculous.

When will the madness stop?

Do you think Kylie's too young to be on the catwalk?