Publications
Partners
Lindsay Lohan's role as "artistic adviser" to fashion house Emanuel Ungaro will be to feed ideas to newly appointed chief designer Estrella Archs, Ungaro's president Mounir Moufarrige said. "She's a super consumer and super consumers have ideas to contribute to the elaboration of a collection," he said. "The brand is getting an electro-shock treatment."
The first collection will be unveiled on October 4.
Lohan is known for her love of fashion and shopping, but over the past two years her creative endeavours have been eclipsed by drinking and drug problems.
The 23-year-old was briefly jailed in 2007 after being convicted of drunk driving and cocaine possession, and made to wear an electronic monitoring ankle bracelet.
Moufarrige said he was not worried about Lohan's reputation. "With the pressure they live under, especially those of a younger age – I don't know any celebrities with no controversy," he said, speaking by phone from New York.
"Marilyn Monroe, Marlene Dietrich, they all had controversies, and anyway fashion is always controversial. I'm not bothered."
Lohan has been trying to rebuild her career, starring in a TV movie and launching a new production company. Her previous ventures in fashion included a range of leggings that featured details such as padded knee-caps, eliciting mixed reviews from fashionistas.
Moufarrige pointed out that fashion editors continue to put Lohan on the covers of the world's top style magazines. He said he took his cue from them. "She has ideas – what she would wear, what her friends would wear."
He was frank about the marketing boost he expects from Lohan, whose career and private life are followed by millions of celebrity watchers. Ungaro, like many other classic fashion brands, has been struggling to attract a younger clientele.
"I expect much more interest and in the end I'm in the business of making money, I'm not interested in just making a fashion statement," he said.
Do you think Lindsay has enough pulling power to rejuvenate a fashion house?
The first collection will be unveiled on October 4.
Lohan is known for her love of fashion and shopping, but over the past two years her creative endeavours have been eclipsed by drinking and drug problems.
The 23-year-old was briefly jailed in 2007 after being convicted of drunk driving and cocaine possession, and made to wear an electronic monitoring ankle bracelet.
Moufarrige said he was not worried about Lohan's reputation. "With the pressure they live under, especially those of a younger age – I don't know any celebrities with no controversy," he said, speaking by phone from New York.
"Marilyn Monroe, Marlene Dietrich, they all had controversies, and anyway fashion is always controversial. I'm not bothered."
Lohan has been trying to rebuild her career, starring in a TV movie and launching a new production company. Her previous ventures in fashion included a range of leggings that featured details such as padded knee-caps, eliciting mixed reviews from fashionistas.
Moufarrige pointed out that fashion editors continue to put Lohan on the covers of the world's top style magazines. He said he took his cue from them. "She has ideas – what she would wear, what her friends would wear."
He was frank about the marketing boost he expects from Lohan, whose career and private life are followed by millions of celebrity watchers. Ungaro, like many other classic fashion brands, has been struggling to attract a younger clientele.
"I expect much more interest and in the end I'm in the business of making money, I'm not interested in just making a fashion statement," he said.
Do you think Lindsay has enough pulling power to rejuvenate a fashion house?
