According to E-news online he labelled out favourite bad girl as a 'no go'.

"I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability," said Heidenreich.

Well, Riri didn't take this one lying down. She posted a picture of Heidenreich on Twitter with the words "No caption necessary" attached to it.

Ouch.

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Do you think Rihanna did well for the Nivea brand?