Dressing for a pal’s nuptials is never easy. But imagine striking it lucky with the perfect ensemble – only to discover five other people had exactly the same idea…

Awkward.

This was the cringeworthy situation six women from Sydney, Australia happened to find themselves in at a recent wedding.

The women all rocked up to the affair in a pretty blue gown with lace detailing from Forever New – and they were shocked to discover they weren’t the only ones in the $159 (R2 103) pencil-skirt dress.

Debbie Speranza‎ posted a picture of herself with the bride and all the women who wore the popular dress to Forever New’s Facebook page, which quickly garnered thousands of likes and comments.

The women are all smiling and laughing in the hilarious snap – so they were clearly able to find humour in the bizarre situation.

“No we are NOT the bridesmaids just the guests.” Debbie joked. “Think I deserve a gift voucher for all this advertisement.”

“You really should start a bridal registry so that your customers can enquire whether anyone else has purchased one of your dresses for the same event.”