The attack of the ad-sponsored phone call began in the US with internet phone company Jangl in 2008, but now it's hit our shores with a new smart phone application that has been developed in SA.

DialMedia has just launched a new app that allows you to play a 10 second advertisement before calls connect to your phone. I suppose the good news is it won't interrupt the actual phone call, and doesn't affect your battery – but I'm not squealing with delight at the prospect of being spammed every time I call a buddy.

We're forced to watch ads when downloading an online video; ads are hurled at us from every billboard along the highway; celebs are selling their tweets for a quick buck; every second page in magazines is an ad; and let's not even start talking about TV...  The phone call was the last safe haven from the barrage of marketing hurled at us.

For more information, go to www.dialmedia.co.za.

“In-call” advertising sounds…