Remember when all we had was beige underwear as an option under white or sheer clothing? Or when nude underwear was introduced but only one option was given to brown-skinned girls? Our choices were limited until Gugu Nkabinde, a former marketing and advertising executive, had an idea. “One day in summer 2015, I recall wearing a long-sleeved white shirt to a work presentation to avoid my underwear ‘bleeding through’. Upon returning from that meeting, I met with friends at a farewell party and we began discussing and comparing notes on what kinds of tops were best to layer with when it hit me: Why can’t the underwear itself be the solution?”
“I began a rampant search for an existing brand to buy. I found one in the UK, but after spending R2 300 for just one bra and two undies, I couldn’t imagine buying any more of it. Worst of all, in a continent as big, broad and diverse as Africa, I was disappointed that this product was not available.”