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Womxn’s bodies always have been (and perhaps unfortunately always will be) treated as taboo. Particularly our genitalia. We were raised calling it everything else but by its actual name. So, in 2017 I find myself excited that there’s a fashion label called C(lit) Clothing. Ceil Reyneke and Sarah Zimmermann, the founders of the clothing label, created it in order to provoke the inherent sexism and patriarchal taboos of society. “Clits are normal. Clits are important. Clits are lit.
“We chose the name as a response to how we feel the clitoris has been treated as a taboo, and disregarded sexually. We are trying to normalise it,” say the duo about the name for their first fashion project. “We both studied print-making and come from an artistic background, so bringing our shared ideas and skills together seemed like a natural thing to do.”
Fashion has become a powerful tool for protest and driving home a taboo, yet necessary, message. It started as a way to make strong statements at various womxn’s marches around the world and has now turned into a full-blown movement evocative of the 60s and 70s, with clothing being used to mobilise activism and as a suit of armour. Grounded in supporting womxn, there’s a strong intersectionality between activism and fashion.
