Vintage Zionist is a clothing range with a cause

In 2017, it’s cool to care. Sustainable fashion keeps marching to the forefront, with design houses and brands constantly rethinking traditional design methods to minimise the industry’s environmental impact. The movement is still in its infancy, and anyone with a fresh approach and new ideas is hailed as a pioneer in a mobilisation that gains traction every day. And for good reason: the planet needs our help.

But while sustainable fashion is an idea everyone can get behind, the responses vary along with your priorities. It’s a question of emphasis. There are those who strive to dress ethically and still look good, and then there are those who want to look good and still dress ethically.

Terms such as “ecoconscious clothing” tend to conjure up images of homespun fabrics in wholesome hues and garments that are more hippie than haute couture.