Why is everyone crushing on this coat? Because it's shaped like an emoji heart - and, I mean, what more does one need in a wardrobe?
Oh and it looks super fluffy.
Unfortunately, it's made of fox hair, which, especially considering the vast amount of alternatives available, is just not cool. Faux fur people, what is softer and more comforting than a faux fur coat? Not even a onesie.
But here's the real low-down on why everyone seems to be talking about this coat.
Earlier this year, Saint Laurent showed its Autumn/Winter 2016 show - and it was a revelation. Head designer Hedi Slimane's eighties glam show blended Parisian high-glamour with cool kid chic in a way not quite experienced before.
The showstopper: a heart-shaped coat soon bound to warm many A-listers' backs.
Read more: Red carpet style
Now you are probably wondering why you are only hearing about this coat now? There was a no-phone policy at the fashion show according to Fashionista, which means very little social media exposure.
Yet after the coat popped up on Cara Delevinge's bod on the cover of W magazine and RiRi donned it on tour, street stylers adopted this fluffy ball of redness and wore it to the most recent fashion weeks.
You might have also seen Kendall Jenner's Instagram of her chilling in this very coat.
It's so pretty and we are totes keen for more emoji-inspired clothing - but it would have to be cruelty-free.
Images: Getty
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