There are three reasons why it is important for your bra to fit correctly
Shape: In order to get your bust looking rounded and lifted, the bra needs to fit correctly. The correct, flattering shape will not be achieved if your bra does not fit properly.
Comfort: No matter what your breast size is, every woman is looking for comfort. If your bra is fitted correctly you shouldn't experience any discomfort.
Wear: The life of a bra that fits correctly is much longer. The recommended maximum life span of a bra is around 6 months.
How do you know if your bra fits incorrectly?
Stand with your hands on your hips in front of the mirror. If your breasts fall below your elbow level, they are not supported properly by the bra you are currently wearing.
The wires of the bra should lie flat against your body and should fully enclose the breasts. If the wires are ending short, your bra is far too small.
If there is wrinkling of the fabric on the cups, your cup size is too big. If your bra is constantly riding up at the back, the bra band size is too big. The band should fit snuggly around the ribcage so that the weight of the breasts is supported by the body of the bra rather than the straps.
How to measure for your correct bra size
Be sure to remove any bulky clothing before you measure yourself and make sure you are wearing your regular bra. To find your correct measurement, use a new tape measure as older tape measures tend to stretch, and measure in cm. It is important that you keep the tape measure at the same level around the body.
To measure for your bra size (e.g. 32, 34, 36) measure under your bust tightly. The next thing to measure for you is your cup size (A, B, C). This is measured over the fullest part of your bust, ensuring that the tape does not cut into your bust. The difference between this measurement and your under bust measurement will you your cup size.
Truimph offers a service to assist you with measuring, fitting and finding the perfect bra. Look out for them in selected retailers countrywide.