Smell like Taylor Swift!

Taylor Swift is on a roll – her last third album has had rave reviews and now the star is launching a fragrance while the going is good. While there's no name for her new scent, Taylor says (of course) that she's been very hands on in the development of the fragrance.

"I have always loved how fragrance can shape a memory, the way certain scents remind you of events and people that are imprinted in your thoughts," Taylor said.

Sheeesh, we're so tired of celebrity fragrances. Which kind of scent would you prefer to buy?