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Usually when a new beauty goodie hits our desks, our team is game to play with it – but this morning we discovered there's one category of products that will make us think twice. The as-yet-untested product? Scott Cornwall Str8 Forward, a permanent keratin hair straightening kit.
It promises to eliminate the "hair horrors of frizz, curl, wave, bulk and generally unruly hair" at home, without the salon price tag. No more blow drying your hair in the morning, no need to wake up half an hour earlier to ghd your locks, and you don't have to fork out R400 and set aside two hours to get a pro to do the job… So it sounds good, right?
Here's the thing, though. It's daunting enough to grow out a bad haircut but the thought of having to tackle tresses damaged by an at-home hair straightening kit is enough to make us run in the opposite direction. Which woman is ballsy enough to risk potential bald spots, a burned scalp, hair loss and/or breakage, with a goodie they're unfamiliar with?
If it works, then great. But if anything goes wrong, you could spend months walking around wearing headscarves and hats.
The incident got us chatting about how hard it must be to break a new product into the market – especially hair products. So, we thought it would be worthwhile to ask our readers, what's the one thing that's guaranteed to sell you on a hair goodie?
It promises to eliminate the "hair horrors of frizz, curl, wave, bulk and generally unruly hair" at home, without the salon price tag. No more blow drying your hair in the morning, no need to wake up half an hour earlier to ghd your locks, and you don't have to fork out R400 and set aside two hours to get a pro to do the job… So it sounds good, right?
Here's the thing, though. It's daunting enough to grow out a bad haircut but the thought of having to tackle tresses damaged by an at-home hair straightening kit is enough to make us run in the opposite direction. Which woman is ballsy enough to risk potential bald spots, a burned scalp, hair loss and/or breakage, with a goodie they're unfamiliar with?
If it works, then great. But if anything goes wrong, you could spend months walking around wearing headscarves and hats.
The incident got us chatting about how hard it must be to break a new product into the market – especially hair products. So, we thought it would be worthwhile to ask our readers, what's the one thing that's guaranteed to sell you on a hair goodie?
