VIDEO: Toyota’s brilliant transgender ad

Because car companies already know that sex sells, they regularly use scantily-clad women to advertise and sell their goods.

But, in a bold and cheeky new move, the video commercial for Toyota’s latest Auris (or Corolla, depending on where you live), features a model of a different sort.

The advertisment, which I imagine is targeted at a broader, more audacious audience, kicks off pretty classically: Hot blonde with a hot body struts towards a hot car wearing a hot bikini...

The Clever Twist

Stav Strashko – the stunning MALE model -  then loses her his jacket, revealing a lot less cleavage than your standard swimsuit model, while a tag which reads “not in trend, not casual, not for everyone” flashes on screen.

And BOOM! You’re in shock. Brilliant. Simply brilliant!



The 19-year-old Ukranian unashamedly posted the clip on his Facebook wall with the caption, "Omg Its finally out my ass and face on toyota's new auris commercial!!!! :))))))))"

Unfortunately, the awesome trailer is only scheduled to air in Japan. So, do yourselves a favour, watch the clip above and tell me what you think of it.

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The new Toyota ad is: