Cars designed especially for female drivers are not unheard of.

Not too long ago, I had the pleasure of test-driving one such ride, the Daihatsu Terios Diva with conveniences - like heel-protecting carpets and a passenger seat organiser - that would appeal to many (if not all) women who have a penchant for anything girly.

So, in keeping with the trend, Honda’s done something similar. They’ve launched the Fit She with a shocking pink exterior, a shocking pink interior, and shiny, equally shocking pink chrome covers on the dash.

The auto manufacturer has even placed a heart instead of the apostrophe in “She’s” - in case, you know, their point isn’t properly grasped.

Pink not your thing? Fear not... The model is available in brown and white too - colours, say the company, that would complement women’s eye shadow.

Other “feminine” features include - and are not limited to:

•    A windscreen which supposedly blocks 99 percent of ultraviolet rays, to decrease wrinkles, obviously!

•    An aircon system with “plasmacluster” technology, which apparently improves the skin of passengers…

Um, okay.

For more about the Fit She, visit  honda.co.jp

Whether the claims are confirmed or not, the Fit She is sure to incite discussion around the age-old debate which begs the question, “What do women want?”