On the back of one of the most talked about trilogies in recent times,The Official Fifty Shades of Grey Sex Toy Range, approved by EL James herself, has seen a third of Britain's stock, which was intended to last until Christmas, sell out in the first 24 hours of pre-order sales...

Now, for the first time, the anticipated Fifty Shades Merchandise is available in South Africa.

Local, and discreet, online retailer passionfruit.co.za is proud to to be the first to introduce the collection to couples keen to become more daring in the bedroom.

“Having sold over 40 million copies worldwide,The Fifty Shades of Grey trilogy has introduced the world of bondage and role play to millions worldwide. Intrigued, aroused, and with the taboo lifted, couples are curious to follow Ana Steele's sensual journey... Now you can bring it home this Christmas!” says George Masche.

“From handcuffs and blindfolds to pleasure balls, the collection brings the saucy trilogy to life with names inspired by passages from the book. Given the intense interest around this phenomenon, and the time of year, we anticipate high demand."

Author EL James worked with designers to ensure the products were as close to the ones used in the trilogy as possible.

The author said in a recent interview: 'This range is what I always imagined while I was writing Fifty Shades of Grey. I am so excited that the toys I described in the books have come to life and can now be enjoyed around the world.'

The most popular product is the 'Inner Goddess Silver Balls', a set of jiggle balls which have sold 6,000 units so far.

Prices range from R199.95 to 899.95, and are available from passionfruit.co.za.