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Stop aiming adverts at mothers only

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Diane Cassells Photography


Except, dear advertisers, it’s not only moms who do the laundry, shovel dishes into the dishwasher or, you know, fetch the kids from school. It’s not just mothers who wipe bums, worry about shirt stains or try balance the grocery budget. And if you’re still operating in a world that thinks that – you’re way behind.

The reality
As gender equality has moved forward in the workplace, it has happened at home too. You’re far more likely to find mom and dad (and actually, the children too) tucking in with effort to keep their home clean and organised. The simple truth is – if you thought that Mom was the only one concerned about the laundry – you’re about fifty years behind in your thinking.

Oh and, by the way, single women also do their laundry – when was the last time you saw a laundry advert with a single woman or man as the subject? Think about it.

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