In the tumultuous year of 2016, as universities grappled with the aftermath of the #FeesMustFall protests, another crisis loomed large: the student housing crisis.
Student accommodations overflowed, and students found themselves sleeping on library floors or makeshift beds on campus lawns due to the scarcity of affordable accommodation.
Amid this chaos, one astute UCT student recognized an opportunity within the turmoil. Her name was Alexandria Procter, and she seized upon the crisis as a chance to innovate and address a pressing need in the market.
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What emerged from this turbulent period was DigsConnect, a tech startup app aimed at bridging the gap between landlords with vacant beds and students in dire need of housing solutions.
As the founder of DigsConnect, Alexandra's entrepreneurial journey unfolded against the backdrop of a crisis-ridden environment, transforming challenges into opportunities and paving the way for unprecedented success.
Through her ingenuity and determination, she not only provided a solution to a critical societal issue but also generated substantial wealth in the process.
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Her book, Upstart, delves into the captivating narrative of Alexandria Procter's journey, exploring how she navigated the student housing crisis and leveraged technology to create a thriving business in the midst of adversity.
From the inception of DigsConnect to its evolution into a global phenomenon, Alexandria's story is a testament to the transformative power of entrepreneurship and innovation.
Upstart by Alexandria Procter (published by NB Publishers) is available at all good bookstores.
