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'Hail to the heroes': Pick n Pay teams up with orchards to sell injured apples and protect jobs

Nick Wilson

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Pick n Pay will be selling hail-marked but otherwise perfectly edible apples in its Hail to the Heroes campaign.

Pick n Pay will be selling hail-marked but otherwise perfectly edible apples in its Hail to the Heroes campaign.

Getty Images

Pick n Pay's decision to sell cosmetically damaged apples is gaining traction with socially conscious consumers, many of whom seem happy to look past hail spots if it means protecting jobs and ensuring otherwise perfectly edible fruit doesn't end up in a landfill.

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