Pandora celebrates a double decade of jewellery with the Icons collection

Pandora’s muses who are a global collective of inspiring women –Margaret Zhang (above) Halima Aden, Georgia May Jagger, Nathalie Emmanuel, Tasya Van Ree and Larsen Tompson – are the perfect style inspirations to showcase how to create your own style with Pandora jewellery.

For the last two decades, Pandora has celebrated life's best moments with charms that speak to the heart and to celebrate the 20th anniversary of its empowering icon, the Danish jewellery brand has released new designs that allow women to continue to showcase their individualistic style while building their stories. A well-deserved promotion, a first home, the arrival of a baby, thanks to the brand’s encompassing range of designs and individual charms that appeal to every personality and occasion. Pandora has allowed shoppers the chance to customize their jewellery to express their own style and passions, making them both collectables or the ideal gift. The new Icons collection celebrates the innovative designs Pandora has created over the years, and focuses on the brand’s signature snake chain essence and pattern.

Individually handcrafted, these pieces look ideal alone or layered together. Using the bracelet as a canvas, and to mark their 20-year anniversary, Pandora has added a new design of the Pandora Moments bracelet as well as other sleek reimagined design pieces to the collection for you to own and enjoy. The new cutting-edge design, made with the brand’s high-quality craftsmanship, features new bracelet closures and metal mixed with pave. It’s always the finer details that make a difference to your style and these stunning pieces will transcend seasonal trends.

“We want to inspire women to play with their own style, not dictate it to them,” says Francesco Terzo and A. Filippo Ficarelli, VP Creative Directors of Pandora. “Who determines what is beautiful and what isn’t? It’s subjective. Style choices reflect how you express yourself and our jewellery amplifies that idea. You can create and recreate your look depending on which side of yourself you want to show on a given day.”

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This post and content is sponsored, written and provided by Pandora.