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ghd has raised R200 million for breast cancer charities across the globe with annual pink limited editions over the past twelve years. This year we want to raise that number to R220 million by donating money from every electric pink purchase to breast cancer charities.
This year around 1.7 million women across the world will be told they have breast cancer*. That’s three women every minute who will experience this life-changing and daunting diagnosis. Then add the prospect of losing your hair to chemotherapy and the serious consequences that this can have on self-esteem and confidence. As if breast cancer wasn’t bad enough already.
To support PinkDrive, South Africa's best-loved Breast Cancer Community Carer, we’ve partnered with women who have been through breast cancer and the biggest names in the fashion and beauty industry, along with expert advice from Breast Clinical Nurse Specialist Denise Flett, to bring you a unique online resource housed permanently on ghdhair.com.
Offering styling advice for women recovering from treatment-related hair loss, the tutorials cover everything from how to tie a glamorous 70s headscarf and ‘hack’ a shop-bought wig, to the more unexpected elements of hair loss - such as drawing in eyebrows.
*International Agency for Research on Cancer, World Heath Organisation
"Having worked in the breast cancer field for over 15 years have witnessed the difficulties patients face. Often the most significant anxiety regarding treatment is loss of hair. A resource that can offer practical and expert tips in an empowering way is something would direct patients and colleagues to.” - Denise Flett, Breast Clinical Nurse Specialist.
Over the next 5 days, you will be able to visit W24 to view an additional video tutorial.
