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- Western Cape takes the lead in South African searches for the Stanley Cup.
- The iconic American drinking cup and flask range went viral in 2023.
- Once favoured by blue-collar workers, the brand's Quencher travel mug is coveted by women worldwide.
The Western Cape has emerged as the frontrunner in South African searches for the Stanley Cup, an iconic American drinking cup and flask product that went viral in 2023.
Google Trends data from the last 12 months has unveiled the surprising surge in interest nationwide in December, with the Western Cape leading the pack.
- Western Cape
- Gauteng
- Northern Cape
- Eastern Cape
- North West
This data shows widespread global curiosity and interest in the iconic American product also made its way to South Africa after a viral video detailing how a Stanley Cup was the sole survivor of a car fire in November 2023.
According to a report on Today, TikTok user @danimarielettering showed the burnt wreckage of her car and expressed shock at how her Stanley Quencher survived and still had ice in it.
@danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ? original sound - Danielle
The Stanley Cup, named after inventor William Stanley, was created in 1913 as the inventor sought ways to keep his coffee hot all day while working.
According to the Stanley website, he applied some of the theories he learned while developing transformers, to create an all-steel, double-wall vacuum bottle.
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Before 2019, the Stanley - a thermal flask with a lid that doubled as a cup - was a favourite among construction workers, fishermen, loggers and other blue-collar workers.
Social media trends, influencer endorsements, and a switch in strategy driven by former Crocs footwear strategy head Terence Reilly saw the popularity of the brand's Quenchers skyrocket. The Quenchers - a type of double-walled travel mug - differ from the original Stanley products, which are flasks.
A notable shift has occurred in 2023, with women now leading the segment of people actively searching for and purchasing the double-walled mugs from the iconic brand after a redesign that also included a more comprehensive range of colours.
Where to Buy the Stanley Cup in South Africa:
1. Cape Union Mart - R1 499
Cape Union Mart stocks the classic Stanley thermal vacuum flask (one litre and 1.9l).
2. Import It All - R 2 730
Website Import It All ships the original Stanley Quencher to South Africa in 10-20 days. The cup costs R 2 730, excluding shipping costs.
3. Online, Typo - R350 - 599
Stores like Takelot, Lizzy and Typo stock 1.2l double-walled travel mugs for people who want to get in on the craze but cannot stand to part with thousands of rands.
