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Understanding ashwagandha: Traditional medicine turned social media sensation

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Ashwagandha has shot to popularity due to the rise in influencer and celebrity endorsements on social media. (Esky Maks/Getty Images)
Ashwagandha has shot to popularity due to the rise in influencer and celebrity endorsements on social media. (Esky Maks/Getty Images)

Ashwagandha, an ancient herb known scientifically as Withania somnifera, has recently garnered significant attention on social media platforms for its purported health benefits.

This evergreen shrub, also referred to as Indian ginseng or Indian winter cherry, has a long history of use in traditional medicine, particularly within Indian, Asian, and African cultures.

Its resurgence in popularity can be attributed to numerous personal testimonials shared online, highlighting its effectiveness in addressing stress, anxiety, fertility issues, and more.

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