Making Africa bloom, one scent at a time

Glade is on a mission to empower women with their #MakeAfricaBloom campaign – and to celebrate, they are giving away an uplifting hamper worth R500!

Make Africa Bloom is Glade’s pledge in a new programme aimed at women who seek to solidify their career trajectory – or are budding entrepreneurs who need the extra boost to blossom into their truest potential.

It is all about empowering women, and one way to do that is through events that are focused on female empowerment. Hence their recent participation as sponsor and partner of the Agenda Woman Summit 2023, an event bringing women together to learn and grow through panel sessions, mentor power hours and a pop-up shop where women-owned businesses can showcase their brands.

Image: supplied.

Image: supplied.

What does this have to do with Glade, you may wonder? Glade understands that for women, having a sweet, scented home is more than just that.

The fragrance you choose is a small way in which you make a statement about who you are and how you want to live your life. Glade wants to contribute to this vision women hold, thus they made this investment to add value to the life of South African women. 

At the summit they also launched The Scent of Empowerment LaunchPad – a comprehensive entrepreneurial program designed to support aspiring entrepreneurs with innovative ideas or early-stage start-up businesses, providing the necessary knowledge, skills, mentorship, and resources required from any entrepreneur to transform their ideas into successful and sustainable ventures.

Now you know: when you choose a Glade fragrance, you’re choosing more than a fragrance. You’re partnering with a scent that understands you, while choosing a feeling for your home and your vision.

The Glade Fragrances – what do you want to feel?

Glade fragrances have been crafted with master perfumers, because they know that changing the air can flip the switch on your entire environment. Have a look at these fragrances that give you the ability to shift the mood, adjust your mindset and express your unique taste.

Festive comfort

Want to feel like you’re home? Check out Glade’s Limited Edition fragrances: Autumn Spiced Apple, Cozy Vanilla Cappuccino, Crisp Cranberry Champagne. These examples are just the tip of the iceberg – there are 14 in total to celebrate the season.

Image: supplied.

Image: supplied.

Escape

Dreaming of holidays? Try their Hawaiian Escape with notes of lavender, jasmine and vanilla, or Aqua Waves, with notes of sea salt, island flowers and ocean air.  

Love

So many to choose from! The fresh scent of Moonlit Walk & Wandering Stream fuse two complimentary stylish scents with notes of jasmine, evening primrose and soft musk combined with red current, forest herbs and iris. While Smooth Bourbon & Oak is a scent to unwind the day and relax the mood, full of warm oak and orange peel. Rose & bloom has notes of pink rose, violet leaf and sandalwood, while Exotic Tropical Blossoms smacks of honeymoon with monoi blossoms, melon and coconut milk.

Delight

Delight in a scent called Uplift Your Day, which contains orange and neroli, and find joy again with Angel Whispers, that features Bulgarian rose, peach and a white floral bouquet.

Radiance

Are you dreaming of a gleamingly tidy home with minimalist accents? Try the fresh scents: Clean Linen with notes of crisp air, fresh laundry and lily of the valley. Sky & Sea Salt has notes of sea salt, white peony and driftwood, and Pet Clean Scent has notes of fresh cotton, sparkling citrus and lily of the valley.