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Image source: Calvin Klein
Image source: Calvin Klein
Using 'plus-size' models in ad campaigns and on the the runway has become a massive fashion industry trend of late.
Designers like Ralph Lauren and big brand chains like H&M have flocked to the tiny, but growing 'plus-size' model play pin in the vain hope of coming across, perhaps, more likeable, more charitable and more inclusive and accepting of all body types.
Yet, whenever they do decide to include 'plus-size' girls - usually no bigger than a size 10 or 12 - they make a huge hoo-ha about the campaign and the inclusion of a bigger, curvier girl.
Myla Dalbesio, a size 10 model who works as a 'plus-size' model in the U.S., was recently featured in Calvin Klein's latest "Perfectly Fit" campaign alongside 'normal', i.e. size 0 (yes, that's apparently normal) models like Jourdan Dunn and Georgia May Jagger.
Luckily, no hoo-ha was made. Dalbesio's size 10 figure was not used as a headline-grabbing gimmick, yet her presence was merely that of just another model.
Yes, it is completely ridiculous that a 'plus-size' model is now smaller than a size 12, but what is even more upsetting is when their mere presence in an ad or runway gets the designer or brand the public's praise.
The trend of using 'plus-size' models as a means to be more likable as a brand or designer has to stop. Let 'plus-size' models just be models, and the body-appreciation of the rest of us will follow.
'Plus-size' models are...
Using 'plus-size' models in ad campaigns and on the the runway has become a massive fashion industry trend of late.
Designers like Ralph Lauren and big brand chains like H&M have flocked to the tiny, but growing 'plus-size' model play pin in the vain hope of coming across, perhaps, more likeable, more charitable and more inclusive and accepting of all body types.
Yet, whenever they do decide to include 'plus-size' girls - usually no bigger than a size 10 or 12 - they make a huge hoo-ha about the campaign and the inclusion of a bigger, curvier girl.
Myla Dalbesio, a size 10 model who works as a 'plus-size' model in the U.S., was recently featured in Calvin Klein's latest "Perfectly Fit" campaign alongside 'normal', i.e. size 0 (yes, that's apparently normal) models like Jourdan Dunn and Georgia May Jagger.
Luckily, no hoo-ha was made. Dalbesio's size 10 figure was not used as a headline-grabbing gimmick, yet her presence was merely that of just another model.
Yes, it is completely ridiculous that a 'plus-size' model is now smaller than a size 12, but what is even more upsetting is when their mere presence in an ad or runway gets the designer or brand the public's praise.
The trend of using 'plus-size' models as a means to be more likable as a brand or designer has to stop. Let 'plus-size' models just be models, and the body-appreciation of the rest of us will follow.
'Plus-size' models are...
