From cobalt blue logo-emblazoned sports bras to honeycomb-reflective printed jackets, Beyonce’s first joint venture in activewear with owner of Topshop and other retailers, Sir Philip Greene, is the perfect marriage between high fashion and high intensity workout gear.
Prices range from R 443 ($ 30) to R 2 954 ($ 200) per item and will be globally available in stores and online from the 14th of April.
Here are 5 items from the range we love and need right now:
• Grey hooded top
• A Beyoncé headband to keep my hair in formation
• If I looked this good, I’d wear this one everywhere. EVERYWHERE.
• Paired with a great pair of sneakers, this honeycomb printed jacket would make for the perfect street wear:
• Can I just have it all, please?
Check out the collection’s campaign video: