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The man posted pictures of Edgars “sale” items he planned to shop in store. Much to his surprise, the items on sale cost more than their original price.
In response to this and our article, Anger over alleged Edgars 'mark-up' sale prices, people have come forward to express similar experiences and opinions.
This is what people had to say:
The feedback from Edgars is such a lie. This has happened to me on more than one occasion, certain items are marked R100 or more prior going on sale. I argued so much at Boardmans the one day that they then gave me the original price and the discount. On Wednesday, the same thing happened again where the price on the shoe box was R50 more than the actual price on the shoe. When I asked them about it I got hit back with major attitude. So not only are they price fixing but their attitude towards the staff is disgusting -Naomi
I usually look for the original price before buying any sale items; I need to know if it’s indeed a bargain otherwise I don’t buy. I hate it when they hide the original price then I chose not to buy... - Glory
Not really sure what the issue is. Are you buying the item or not? If you don't want it, leave it. If you like it and want it, then take it.- Teuni
The reply from Edgars is far from the truth and a lame excuse. According to an Edgar’s employee (name withheld) this practice has been going on for a long time and is common practice within the retailer when it comes to these big and frequent sales/promotions.
Look at the definition of "fraud". This is simply fraud because it is misleading and dishonest. The consumer is drawn to a 50% markdown sale only to be presented with less than what is advertised. When the original prices are covered up and adjusted upwards, 50% is not in actual fact passed on to the consumer who was drawn to trade with Edgars based on what was advertised.
Edgars is acting in bad faith and getting away with dishonest trading practises which also contravenes the labelling regulations in the CPA. No retailer is allowed to place a higher price over an existing price on a label.
This is to prevent retailers from re-labelling "old" stock with new prices when new stock is received at higher prices but old stock is still on shelf. The fact that the consumer has free will to trade and can walk away from a purchase does not excuse Edgars from trading dishonestly and in bad faith. -Louw Ward
Surely only new purchases, made in the new financial year should be affected with a higher resale amount as the cost to Edgar's would have been higher? I may be wrong. -Richard Young
But this has happened before...
Look what I complained about 3 years ago on Facebook. This photo was taken by myself at Edgars Kolonnade in Pretoria on 18 July 2012. The jacked was advertised at a discounted price of 50%. Then, the jacked should have cost only R175. Instead, they increased the price.... – Theo
Images: Theo
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