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The reddish-pink shade lights a fire to your senses and revs you up, says Leatrice Eiseman, executive director of the Pantone Color Institute.
It's much livelier than 2010's colour of the year: turquoise.
"The colour says we need to be hopeful and think of things that satisfy as many senses as we can," she says.
Leatrice studies trends adopted by designers, manufacturers and retailers, as well as indicators of public opinion, before making her prediction for the new year.
For some, honeysuckle (the colour chosen by Pantone Color Institute as the colour of 2010) will evoke a sweet taste, a happy childhood memory or the sound of hummingbirds, offering a hint of nostalgia within the otherwise energetic colour, she says.
Designer James Mischka, half of the Badgley Mischka duo, is a fan of the red-pink colour when it comes to fashion. " It's a real strong colour, but it's wearable for lots of skin types."
It also works for a variety of ages and styles, he says, noting that they used it for both their upscale collection and their more contemporary line. "It's a positive, strong, affirmative color, and I think that's what hopefully everyone's attitude is going into next year."
More good news?
It can be worn for casual and formal occasions and it's not limited to specific season, Mischka says. The way to wear it is either against white or all on its own, he says, noting it doesn't pair well with black.
Leatrice says that it is complementary to blues, greens and oranges as well.
Do you like reddish-pink as the new colour or would you prefer wearing the honeysuckle colour?
It's much livelier than 2010's colour of the year: turquoise.
"The colour says we need to be hopeful and think of things that satisfy as many senses as we can," she says.
Leatrice studies trends adopted by designers, manufacturers and retailers, as well as indicators of public opinion, before making her prediction for the new year.
For some, honeysuckle (the colour chosen by Pantone Color Institute as the colour of 2010) will evoke a sweet taste, a happy childhood memory or the sound of hummingbirds, offering a hint of nostalgia within the otherwise energetic colour, she says.
Designer James Mischka, half of the Badgley Mischka duo, is a fan of the red-pink colour when it comes to fashion. " It's a real strong colour, but it's wearable for lots of skin types."
It also works for a variety of ages and styles, he says, noting that they used it for both their upscale collection and their more contemporary line. "It's a positive, strong, affirmative color, and I think that's what hopefully everyone's attitude is going into next year."
More good news?
It can be worn for casual and formal occasions and it's not limited to specific season, Mischka says. The way to wear it is either against white or all on its own, he says, noting it doesn't pair well with black.
Leatrice says that it is complementary to blues, greens and oranges as well.
Do you like reddish-pink as the new colour or would you prefer wearing the honeysuckle colour?
