Kylie Jenner blasted over Barely Legal blusher

Kylie Jenner has been hypersexualised since puberty. Tabloids were commenting on her body, her boobs and her lips when she was still a child.

Now the youngest Jenner child has launched a new range of blushes for Kylie Cosmetics which has sparked outrage online. Why?

Well, the blushes have suggestive shade names like Hot and Bothered, Hopeless Romantic, Barely Legal, Virginity and X Rated.

And even though Kylie is 19, going on 20, many people feel that this is “inappropriate” due to her tender age and the average age of her fans and target market.

Is it just us who is picking up on the double standards here?

Why is it suddenly shameful when a young woman of 19, almost 20, is embracing her sexuality? The same young woman who was sexualised long before she even got a chance to own her sexual prowess.

It is disturbing how young women’s bodies are seen as sex objects to be commented on freely by the public when it suits them, especially when they are famous. But have you noticed how the moment those same women harness their own sexual power and use it for their benefit how quickly the morality police suddenly appear?  

It's 2017 and women who exercise their right to sexual autonomy are still shamed. We are constantly reminded that we don't have a right to be "into sex". When it comes to sex, women should be passive, not active.

Whenever a woman claims and own her erotic potential she is branded "trash". I’ve lost count of the number of times there has been a Twitter uproar over yet another man who leaked nude images of their ex-girlfriend (a crime, by the way) - where the woman is blamed for sending the pics in the first place.

Read more: Fashion’s twisted relationship with boobs – where do nipples stand in 2017?

And it goes even deeper than that. If a woman openly admits to enjoying sex she given all sorts of labels – something comediennes Tumi Morake and Vanessa Frost addressed so well in their theatre production, Tease.

Women embracing their sexuality should be seen for what it is - a radical act of self-love and body positivity in a world that has made so many women feel insecure about their bodies and their right to pleasure.

Women are expected to be the gatekeepers of sex. To be prudish and pious when men are given free range to do what they want and feel what they want and take what they want.

For too long women have been humiliated when they own sex. This centuries-old suppression of female sexuality has been carried right through to the millennial age and it’s exhausting.