We’ve seen our fair share of trends that have taken over Instagram, from wacky fitness routines to downright weird beauty regimens that cause raised eyebrows.
The latest trend making waves on Instagram has women posting pictures of themselves with make-up on just one side of their face.
The #halffacemakeup trend started as a way to highlight the power of make-up. But women are now posting these pics and asking followers to choose which side is better.
According to Viral Thread, this isn’t the first time a trend like this has taken social media by storm.
A similar trend swept Twitter a few years ago, when users were asked to post a picture of what they look like getting up in the morning.
The photos were captioned #wokeuplikethis.
Several celebrities got in on the act, with some even showing themselves without make-up for the first time.
Here are some of the best pics from #halffacemakeup:
Sources: Brightside, Viral Thread, Instagram