“Love the skin you're in” is the slogan used in the bold move by the East African nation. Police officials in the country have already started confiscating thousands of products since the end of last year, eNCA reports.  

According to the PUNCH, many African countries have banned skin-lightening products, but laws aren’t enforced and skin-whitening creams and soaps flood the markets in countries such as Ghana, South Africa, Mali and Nigeria.

READ MORE: Mshoza on her multiple cosmetic surgeries: "I want to be perfect"

Right here in SA, the skin-lightening phenomenon has been propelled by the likes of Mshoza and Khanyi Mbau. It’s without a doubt that these are products women have grown fond of and one might even argue that they need them to feel beautiful.

Speaking on Real Talk with Anele, Khanyi made a religious reference which saw her explaining  that because she was created by a God, who is a creator, then she too is a God and has the power to create.

READ MORE: ‘I look better lighter’ – Khanyi Mbau on her transformation

“I’m gonna take people to church now,” she started off, “in my mind the image and how I see myself is what I’m creating in the physical.

“How I see myself is the most beautiful woman, flawless, filtered every single day of my life.”

Another celebrity who has promoted the use of this cosmetic procedure is reality TV star Blac Chyna, who was recently critcised for endorsing a beauty skin-whitening cream in Nigeria.

WATCH: "What's wrong with skin lightening?"