5 controversial celeb endorsements that had us going, "wait, what?"

Instagram is hella mad at Kim Kardashian. 

Yesterday, the reality star posted an ad on her 111 million followers strong Instagram page, promoting Flat Tummy Co.'s appetite suppressant lollipops. 

(I can't even imagine what she was paid for this. It must be millions)

Suffice to say many of her followers accused her of promoting an unhealthy relationship with food; especially since so many teenagers follow her and her family's shenanigans. 

But there are many other celebs like local TV presenter Nonhle Thema who've either been burned by brands (well, getting paid in shoes for endorsing Madison is probably not ALL bad) or have, lets say 'misjudged' the products they've chosen to endorse.  

Serena Williams and McDonald's

According to New York Daily News, the 2012 Olympics came under fire for having McDonald's as its primary sponsor. 

They released a series of ads, one of which showed gold medalist Serena Williams with the caption, "The greatest victories are celebrated with a bite."

Surely Big Macs are not part of a balanced Olympics athletes diet?!

Kendall Jenner's tone-deaf ad for Pepsi

READ MORE: Kendall, Pepsi, and a can of worms 

This 2017 ad received a ton of hate for its ignorance. Saving the day with a sexy stare and a Pepsi? C'mon!

This one must've slipped past Kris Jenner, or was it a strategic faux pas meant to catapult the young Kendall to even bigger stardom?

READ MORE: "The devil works hard, but Kris Jenner works harder" 

ScarJo and SodaStream

In 2014, the actress came under social media fire when she became the SodaStream brand ambassador.

It was controversial at the time as the company had one of its main factories in a settlement on the West Bank.

Dakota Fanning and Marc Jacobs

In 2013, the actress, then just 17-years-old, posed for this Oh, Lola! fragrance ad.

The ad was criticised for being hypersexualised and provocative as the actress held the bottle between her legs, and considering her age, many complained to the U.K. Advertising Standards Authority, which forced the brand to pull the ad.

Images: Supplied