This music video, directed by Keith Schofield, starts as a commentary on the use of the female body in music videos. Then, it takes a turn and also seemingly explores our comment culture, and the sometimes inflammatory nature of the internet.
Then, after creating a sort of videoception with a shot of the director and the artists behind the song (Stylo G and Jacob Plant), it shows the director wondering what he's done by sending this video out into the world. It's very meta, but very cool.
Check it out below:
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