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The future of make-up is here – in app form

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Remember when you were little and you tried on your mom’s entire make up selection to see what you would look like? And you made such a huge mess of your face, the floor, your clothes, basically everything!

Well, now you can do so once more – this time mess-free - thanks to the folks at L’Oréal Paris. They’ve launched a brilliant new game-changing make-up app, Make-up Genius.

The app (which is launching in SA at the end of February) turns your tablet or smartphone into a virtual mirror. It helps you to test different types of make-up and looks to see what it will look like on you, i.e. without ever putting any product on your face.

Say you want to see what a particular colour of lipstick will look on you. You just push a few buttons and voila - the lipstick will appear on your screen (tablet or phone), on your own face, in real time!

According to Guive Balooch from the L’Oréal Research and Innovation, the app combines the science of colours with facial expression monitoring technology to create a realistic e-beauty routine just like you would do in real life.

If you’re still confused on how it works check out this video:

UPDATE: The IOS version of the Make-up Genius app is now available. You can get it here.

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