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Cardi B has been a longtime fan of the Fashion Nova brand and there have been rumours of her collaborating with them for quite a while, but now it’s been officially announced that the line will drop on 15 November.
Cardi designed the line with Kollin Carter who is her stylist for music videos and red carpet events. According to Business of Fashion, the line will have a whopping 80 looks in sizes ranging from junior to plus, at an average price point of around $40 (R589).
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The range will have suits, blouses, dresses, outerwear, denim, knitwear, and accessories, with Cardi telling BoF she had one clear goal in mind when working with Fashion Nova: "I want to make these women look so happy—so radiant, sexy, so corporate and poppin'. I want them to look like they’re wearing Gucci and Prada, but they’re not, they’re wearing my line."
Cardi explained that she was inspired by the same problems we all experience when trying on clothes:
“Sometimes, designers don’t have what I’m looking for,” she said. “Designers don’t make jeans that fit me. I have a big butt, and they seem not to fit me. The only jeans that fit me would be like Fashion Nova jeans. That’s how I balance it out. I don’t care if it cost $20 or $15. If it looks good on me, it looks good on me. I can style it up.”
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In a promo video announcing the collab, Cardi said shoppers will look “rich and affordable,” and that she was inspired by her love of “old fashioned” ’60s looks and more modern-day “hip” street style.
Fashion Nova is just as pumped for the collaboration as Cardi B. “She’s part of the family", Richard Saghian, founder and CEO of Fashion Nova tells Refinery29. “Cardi’s been wearing Fashion Nova for years, before her music career took off,” he continued. “We’re so excited for this next chapter and our new collaboration. She’s been hands-on in designing every aspect of the collection. I think our customer will be very impressed.”
We can't wait to see what the rest of the line will look like.
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