Body positivity campaigns are so important. In a world where beauty ideals and unattainable body goals are constantly thrown in our faces; these campaigns help to establish an equilibrium which balances out some of our doubt, and makes us feel more included in a mix that is diverse.
READ MORE: Meet the world’s first digital supermodel
Marie Claire recently launched published its annual Naked Issue and #DearBody campaign in which many local celebrities were featured.
On Twitter, people shared their experiences with their bodies and some of them even apologised to their bodies for not loving them the way they should have loved them. Here are some of the posts:
#DearBody People have told me that you have the least favourable shape. That you're imperfect and no one will ever love you. They lied. No one loves you more than I do. pic.twitter.com/Df3ZTf71sK
— Pearlie Whirlie? (@SheIsPearlie) August 20, 2018
#DearBody We were once called skinny, our self-esteem was tarnished. But lately we are told that we look absolutely immaculate we are even asked for tips... I appreciate you tiny thing!?? pic.twitter.com/syr35NTzCL
— The Black Chinese?? (@tumisangsefike2) August 20, 2018
#DearBody even with the paralysis i still love and take care of you..can you please stop being in pain all the time..m trying my best please cooperate ? pic.twitter.com/KEdvt9SQCh
— Kate Malope (@katemalope) August 20, 2018
@marieclaire_sa #DearBody you are not broken beyond repairs. Yes you're still undergoing excruciating pains, tolerating death spoken over you. Keep in mind that you're not alone in this journey that demands a new you. Take what might seem ugly & make it beautiful & inspiring ?? pic.twitter.com/MXwiyTqIXv
— Influencer Connoisseur (@Madame_Blogger) August 20, 2018
More and more fashion campaigns and online fashion look books (or catalogs) are using unedited pictures of models and it has become an important trend that shows us that a 'perfect body' doesn't really exist - it's photoshopped and edited, it's a manufactured body created by us.
Local brands have also joined in by featuring a diverse range of models. They have also moved away from photoshopping stretch marks and they get a thumbs up for that.
READ MORE: "Being a 'plus-size' model in South Africa is definitely not a lucrative career"
Brands such as Akina Label, Nude Wear SA and Nette Rose have been doing an amazing job at showing that their lingerie and swimwear can be worn by anyone.
While we are inspired to embrace our bodies, the journey is long and it takes time for people to get to a place they are completely comfortable with their bodies.
We asked people which part of their body they are still learning to embrace and this is what they said:
Are you learning to embrace your body? Let us know how you are doing that - Tweet us @W24_SA.
Sign up to W24’s newsletters so you don't miss out on any of our hot stories and giveaways.