Local designer Jenevieve Lyons’ latest collection, called Defragmented, attempts to evoke the past as well as rework clichéd identity seen in African fashion today.

“Our brand mission now is to tell visual parables; by linking our parables to relevant and important concerns, we’re trying to not only evoke a full sensory experience for our audience, but also to create awareness about social, political and cultural issues.”

Photo: SDR Photo

Known for her angular-shaped items and sharply tailored jackets, Lyons has effortlessly translated her womenswear to menswear, stylishly evolving her brand. You can pre-order Lyons’ collection via her website at jenevievelyons.co.za.