Share

Local fashion girl lands international campaign with H&M

accreditation

Inspired by her effortlessly cool style, H&M sent local fashion girl and fine artist Lulama Wolf to Corsica in the Mediterranean for a summer style shoot.

Read: 10 local fashion girls you might not be following yet (but seriously should)

Lulama, who was also chosen by you as one of our #W24Tastemakers, told H&M, ”My first impression was that Corsica looked a lot like home. The mountains, the greenery, and the long drives to get to places remind me a lot of South Africa. Then I got to Ajaccio. I’ve never seen roads that narrow before, and I love how the community hang their washing out, it’s genius. It looks like they’re hanging on imaginary lines,” she says as she walks down the town streets wearing a white linen blouse, olive trousers and an orange bikini top."

The shoot showcases Mediterranean summer style at its best. And when asked about what she loves most about summer, she made it land close to home, saying “Summer is when I was born! In South Africa, it’s a festive time to be born in the summer. If you’re born in summer, you’re born when it’s warm and when people aren’t at work. It’s the right time. Summer at home on my birthday is amazing.”

Stunning, stunning, stunning! Lulama, gurl, you are it!

Images: H&M

Read more about her experience and see all the campaign images here.

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE