Chidera Eggerue hated her drooping breasts and dreamt about getting a boob job.

But these days she encourages women to love their bosom buddies – saggy or not!

The 23-year-old British blogger, known as Slumflower, is the driving force behind the #SaggyBoobsMatter movement, an online campaign that challenges unrealistic expectations of what women’s breasts should look like.

Talking to BuzzFeed, Chidera said that she was motivated to launch the movement because of her own personal struggle with accepting her breasts as a young girl.

“It was so bad that at that age I had already decided that I’d get a boob job once I get my first job at 18. I reached 18 and didn’t get a job, let alone a boob job, so I continued self-loathing until I reached 19 and became tired of feeling like a stranger in my own body.

“I decided I’d had enough and made the choice to stop wearing a bra,” she said.

Now, she says she’s comfortable with her body and wants to start a conversation with other women, using her own example.

Since Chidera started the Saggy Boobs Matter women have been tweeting photos, going braless and loving their bodies.

“Through creating #SaggyBoobsMatter I’ve been able to help women articulate their own body image hang-ups – especially slim women who don’t really know where they stand in the body positivity movement,” she explained.

  

Chidera says it’s been overwhelming to receive so many wonderful and deeply personal messages from women who’ve found comfort in her movement.

“I’ve had breastfeeding mothers message me telling me that this movement has helped them in their post-partum journey. For me, that is so important because the people being hateful towards this movement have conveniently forgotten that a large majority of them were breastfed on saggy boobs,” she told BuzzFeed.

Sources: BuzzFeed, Cosmopolitan, The Inquirer