According to Instagram, users have started staying for longer periods on the app ever since they introduced the story feature.

The users older than 25 years stay on the app for more than 25 minutes a day. Those under the age of 25 spend 32 minutes a day, on average.

Whether you are mindlessly scrolling or actively looking for items to shop, we spend a lot of time on Instagram and it's no wonder we are seeing legitimate fashion trends buzzing on the app. 

READ MORE: 7 stylish friendship duos like Sarah Langa and Melody Molale's that make us double tap twice on Instagram

And let’s be honest, some of these trends exist simply because they look great in pictures.

Here are the notable fashion trends we saw on Instagram this year:

Clear high heels & bags

Clear shoes are definitely not a new trend, however, they made a powerful come back in 2018. The new ones are much more sophisticated and refined, some have clear jewels, living you with a subtle elegant look.  

READ MORE: “You’re doing drag whether you know it or not” – how the drag community influenced the beauty industry

Plastic was definitely in this year, because clear bags were the hottest thing on as well. Your days of a dirty bottomless pit in your purse will be no more with this transparent bag.

Sheer blouse

Sheer fabrics had a fashion moment, and we enjoyed it. We saw more fashion influencers in see-through tops.

You're not alone if you were a bit intimidated by this trend, most people seemed to have been wearing them more on Instagram pictures than in real life. Not Kendall Jenner of course.

READ MORE: Was this the year of the high ponytail?

View this post on Instagram

oops

A post shared by Kendall (@kendalljenner) on

Fluffy slides

Rihanna collaborated with Puma and produced fluffy slides and we still can't escape this trend.

The slide may have been this year’s summer must-have shoe, one of the biggest shoe trends on Instagram. They come in different colours but the black and maroon seemed to be the favourite colour of many.

View this post on Instagram

#newarrivals #flurryslippers#goingfast #shopitsfashionmccomb

A post shared by It's Fashion (@latestfashion_mccombms) on

Biker shorts 

Thanks to Virgil Abloh, and Naomi Campbell who modeled them, biker shorts were real pants this year.

Since then, the skin tight shorts have become a celebrity favourite. Kim Kardashian, Khloe Kardashian and Bella Hadid also rocked these no wonder Instagram buzzed with snaps of biker shorts.

READ MORE: The most hilarious celebrity fashion memes of this year

Fanny packs

This trend has to be the answer to many prayers because fanny packs are extremely functional and efficient.

They allow you to go about your business without having your hands tied up.You can hang them around the waist, across your chest or around the shoulder  they simply work.

Whether it’s a passing fashion fad or not, we enjoyed our fanny packs. 

View this post on Instagram

thank you MILAN ??

A post shared by Kendall (@kendalljenner) on


The neon trend

The one trend all neutral girls feared the most blew up this year. Who can forget the day Kim Kardashian wore a neon dress to 2 Chainz’ wedding and left the internet in a frenzy? Or when Blake Lively rocked a Versace neon suite. This trend is definitely for the brave. 


View this post on Instagram

?? Let the games begin...

A post shared by Blake Lively (@blakelively) on

READ MORE: I dressed like some of my favourite art works – and now I’m truly in the festive spirit


Sign up to W24’s newsletters so you don't miss out on any of our hot stories and giveaways.