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WATCH: A 24-year-old Nigerian entrepreneur introduces ready-made 'gele' headwraps

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Headwraps have long been popular in Africa. A model walks the runway at 'Labo International': 10th Edition African Ethnic and Sapeurs Fashion Show at Espace des Blancs Manteaux
Headwraps have long been popular in Africa. A model walks the runway at 'Labo International': 10th Edition African Ethnic and Sapeurs Fashion Show at Espace des Blancs Manteaux

Could a new take on an essential Nigerian accessory be the next big global fashion statement? The 'gele' has been worn by women for years across West Africa. A popular colorful headpiece for special occasions But it requires great skill and patience to wrap. Sometimes taking up to 30 minutes to get the shape just right. This 24-year-old Nigerian designer may have found a solution.

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