“It started from a place of anger,” says Kaya FM presenter and medical doctor, Dr Sindi van Zyl. “I joined Twitter in February 2011. I used to tweet about public sector facilities and systems that weren’t working. A Twitter user called Nyakallo Lephoto, messaged me one day and suggested I change my stance from complaining to educating. That was my Aha! moment and I haven’t looked back since!” Today, the Sidebar with Sindi presenter has a whopping 124 000 followers on Twitter and credits this to being consistent about what she talks about.
“I’ve narrowed my medical tweets down to a handful of diseases. Now I focus primarily on HIV and refer other questions to my colleagues on the timeline,” she adds. The doctor says that social media has opened many doors for her – including the one at Kaya FM. “Since radio is my first love, I jumped at the opportunity to be a guest presenter for Influential Fridays at the station on 3 November 2017. Two years later, I’m hosting my own show and talking about matters close to my heart.”
Van Zyl is not the only one who has used social media to advance her career. A number of young people are finding employment through digital platforms. Did you know that comedian, presenter and actor Moshe Ndiki, also known as Prince on Mzansi Magic’s The Queen, started o his career journey on YouTube? He’d been unemployed after graduating and his friend suggested they post a random video that he had made on YouTube.