Big news for SAFW

Each of these creative individuals will be styling and art-directing their own shoot for Woolies, sharing their unique vision of South African style. 

This announcement coincides with the major news that Woolworths are now the official retail sponsor of South African Fashion Week, which kicks off in Jozi on Wednesday. We’ve been waiting to see some real change in the runway VS retail game and this collaboration will definitely shake things up. Both initiatives are part of a bigger long-term commitment to not only develop, but to invest in homegrown talent across the industry. 

To mark both projects, this season’s key players have been featured in an exclusive SAFW X StyleBySA retrospective wearing Woolies brands styled with iconic pieces from previous SAFW collections, curated by Tiaan Nagel. Here’s your first look at the new generation of StyleBySA!