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Since ancient times, violet has been worn by regal figures. Due to the price of the purple dye, the hue was previously considered a luxury and only worn by only the richest members of society. Today the deep purple hue signifies luxury and prestige, with celebrities and royalty alike rocking the colour and making it their own.
Not only does it have a regal heritage, but it’s found in the cosmos, signals wellness through the amethyst crystal and was loved by fashion icon Prince.
Since being named Pantone’s Colour of the Year, Ultraviolet has been seen across red carpets and runways the world over and it’s clear to see why. From beauty to makeup to design, we take a look at how Ultraviolet has slayed fashion in 2018 and how designers and celebrities have managed to grab the attention of the masses with this striking colour.
Viola Davis
Kylie Jenner
Tina Fey
Donald Glover
Amal Clooney
Jennifer Hudson
Priyanka Chopra
Desiigner
Demi Lovato
Yara Shahidi
Kenzo Spring/Summer 2018
Fendi 2017 – 2018 Haute Couture
Georges Hobeika Fall/Winter 2017 – 2018
Carolina Herrera Spring 2018
Gucci Cruise 2018
Not only is this eye-catching colour taking over the world of fashion, but Pongrácz has also launched an MCC with finesse that is set to bring a new spin on champagne. With a beautiful ultraviolet-hued bottle, Pongrácz Noble Nectar is a subtle demi-sec with a touch of the unconventional.
Find out more about the Pongrácz Noble Nectar - A 19th century classic reinvented
This post is sponsored by Pongrácz and written by Brandstudio24
