When women succeed, nations are more safe, secure and prosperous - Barack Obama, 44th US President

In celebration of women and girls and their potential the Bobbi Brown Cosmetics' Pretty Powerful initiative joined together with She Leads Africa to empower and educate underprivileged girls. This partnership was formed by their mutual desire to teach women confidence, and give them the right tools to feel their best - beyond makeup and beauty.

SheLeadsAfrica is an organisation that helps young African women achieve their professional dreams with online content and events across the continent. SLA showcases beautiful, powerful young African women doing amazing things throughout the continent.  Through the work they do, they offer young career women and entrepreneurs the skills and connections to the right people that can make a difference in their lives, to the right tools and the right advice to build successful brands and empower a new generation of future leaders.

Bobbi Brown Cosmetics says that their Pretty Powerful campaign aims to help women “be who they are” and will raise funds to support programs that provide them with education, job skills and work experience. It’s a campaign that wants to inspire women with confidence to go out there and succeed, Peter Lichtenthal, President of Bobbi Brown Cosmetics says, “nothing makes a woman or girl, feel more confident than a good education and the knowledge and skills to better her life and the lives of her family.”

Tell us what lip colour makes you feel confident, by tagging Bobbi Brown Cosmetics on social media and linking the hashtags #Artstick #ShowYourPower #PrettyPoweful

Beauty with a Purpose - watch She Leads Africa: