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We have music festivals such as AFROPUNK, Coachella and Rocking the Daisies for the music and entertainment enthusiasts. Sports fanatics have World Cup games. The world of fashion has seasonal fashion weeks in every fashion capital.
But what about the beauty community?
Yes, a Dis-Chem beauty haul is thrilling every now and then, but it's about time makeup aficionados got a festival on the same scale as music festivals.
And that's exactly where the inaugural Beauty Revolution comes in - a two-day festival that its founders have likened to a makeup Comicon.
This festival is set to take the South African beauty scene by storm with a two-day beauty festival taking place on 6 and 7 April 2019 at Sandton Convention Centre in Johannesburg. The festival will showcase the best make-up influencers and “beautubers” doing masterclasses, powerhouse panelists taking the stage to speak out on topics close to their hearts and an opportunity to shop the hottest beauty brands all under one roof!
First, meet the brains behind Beauty Revolution:
The dynamic co-founders are heavyweights in the beauty and purpose industry, Yasmin Kathoria hails from Unilever where she worked as Global Brand Director across beauty brands and Kanchana Moodliar is the South African partner at Innate Motion, the world’s leading purpose strategy agency.
Yasmin Kathoria
Co-Founder Beauty Revolution and brand and strategy director
Yasmin has 15 years brand development experience, with six years in the beauty industry working on global FMCG and LUXURY brands like Dove, Pond’s, Calvin Klein, and Givenchy.
She has worked across six countries to craft, build and transform some of the strongest brands in the world. She consults on brand strategy to Fortune 500 companies like Unilever, Coca-Cola, Danone.
Kanchana Moodliar
Co-Founder of Beauty Revolution and director
Kanchana has extensive experience in the brand, retail, entrepreneurship and NGO sectors. She made the Mail and Guardian Top 200 Young South Africans list for Civil Service in 2012 and has been an entrepreneur for over 10 years.
Together with Evan Roberts, a fellow director on Beauty Revolution, they run the largest Ethnic Hair Trade Show in South Africa. Kanchana in her role as a Brand Strategist at Innate Motion consults to Fortune 500 companies and some of SA’s leading brands: Unilever, Danone, Nedbank and many more.
Now that we have your full attention, here's the rest of the scoop on this can't-miss event.
Your ultimate beauty haul mecca
What better way to spend your weekend than shopping some of the biggest international and local brands all in one place? Each brand will have a pop up store at the festival, these include makeup, fashion, nails, haircare, skincare and more. BR Live will be an area for brands to ‘show and tell’ their latest products and innovations so you know are the first to know.
Hobnob with beauty royals
Meet and greet with the hottest A-list celebs and influencers: Being hosts to both this beauty festival and Africa’s best influencers is a celebration all on its own! Learn from the star-studded list of make-up artists in the masterclass lounge or watch the accomplished panelists taking the stage on topics they love.
First class entertainment
Festival fun: Beauty Revolution Festival is home to not only the biggest brands and hottest influencers but also a social lounge and full entertainment space. There will be bars by Tanqueray and Red Bull as well as amazing DJs and special performances.
Do it for the 'gram
Beauty Revolution will no doubt be filled with tons of beautiful spaces. There are a number of instagram walls and selfie stations which will make for the perfect ‘gram’ backdrop and instagrammable moments at the show!
READ MORE: South African model Thando Hopa appears in magical all-black cast Pirelli 2018 calendar
Learn from the best
A collection of renowned panelists in the beauty, media and all round lifestyle industries will be taking the stage to chat about societal issues and the prejudice they face as women in business, and women of colour.
Stay woke by engaging in an array of topics like the business of beauty- how to start a beauty business from scratch by Rabia Ghoor Founder of Swiitch Beauty and the issues of representation and colourism in the media by activist Thando Hopa. Lesego Legobane a.k.a Thick Lee Yonce and Rushda Moosajee a.k.a RushTush will speak out on their journey in learning body positivity and the art of self care.
Plus, South Africa's new favourite rap artist Boity will treat BRF attendees to another one of her electric live performances.
Convinced? Of course, you are!
Purchase your Beauty Revolution Festival tickets here.
Also look out for flash ticket giveaways on our Instagram stories.
Connect with Beauty Revolution on Instagram and Facebook at @beautyrevolution_za to learn more and follow live updates.
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