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The singer has created a simple collection of foundation and concealers for her brand, Rare Beauty, to help beauty lovers feel confident.
“I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful,” she says in Interview Magazine’s April 2020 issue.
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The singer wants her line to help its users feel comfortable with not adhering to specific beauty standards.
“People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns. I have 48 shades of foundation and concealer. It’s all very clean and easy. I wanted people to feel safe,” she adds.
Compiled by Futhi Masilela
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