The singer and actress teamed up with Sephora on her makeup line, Rare Beauty, which she hopes will encourage users to embrace their uniqueness.

READ MORE: Rihanna may not have released an album, but she's launching a mascara we'd all love to own

“Rare Beauty isn’t about how other people see you. It’s about how you see yourself. I want us all to stop comparing ourselves to each other and to start embracing our own uniqueness. You are not defined by a photo, a like or a comment,” she says, announcing the beauty line on her Instagram page.

READ MORE: Blush, concealer and lipstick all in one: 4 alternative ways you can use your lipstick

Selena has spent the last two years working on the line and is now ready to share it with her fans.

"I wanted a brand where you feel comfortable. I think people feel pressure – I know I do. Where you kind of feel like you need to look like everyone else. Sometimes that can be a bit isolating,” the singer says.

Compiled by Futhi Masilela

Follow us on social media here: Facebook, Twitter, Instagram

Sign up to W24’s newsletters so you don't miss out on any of our hot stories and giveaways.