Ever since she came onto the music scene with her colourful outfits and popular Tsonga songs, Sho Madjozi hasn’t stopped serving goals. It’s only been two years since she released her debut album but her impact on the music scene is massive. She’s now also about to impact the lives of women in a profound way.
Sho Madjozi, together with Stayfree, launched a Facebook chatbot, In Sync with Sho Madjozi, designed to serve young women’s needs in menstrual health.
The chatbot, available for free on Facebook’s Messenger platform, provides information through audio clips of conversations between Sho Madjozi and a health professional, illustrations and text conversations.
Users can also anonymously submit their questions and comments, via the chatbot, which will be answered by experts who are on standby to assist.
Speaking about the chatbot, Sho Madjozi says, “I hope this channel will open up a space where it’s not only acceptable but it’s cool to discuss menstruation. I wish I knew more about menstruation when I started."
She says when she started there was shame around menstruation. "There was the idea that I should already know what to do about it. I had to learn the hard way through a lot of confusion and ruined underwear and it’s my hope for girls out there, that as they enter into this stage, they are more prepared and more comfortable with their bodies because of the information that we’re putting out there,” she says.
We think this is a fantastic project to be involved in, so naturally, the starlet has worn our hearts with her interest in making difficult conversations a bit easier for young women. Here are other moments when Sho Madjozi impressed us and proved that she’s talented and making a real impact in the world.
The starlet bagged the BET award for the Best New International Act in Los Angeles just a few weeks ago. She was the first female African artist to walk away with this coveted award. With this win she solidified her place as a force to be reckoned with in music circles.
On June 1, 2019, she earned two wins at the 25th edition of South African Music Awards for Newcomer of the Year and for Best Female Album. Her Mom, Rosemary Pheweni, went up on stage to receive the award with the muso. Sho Madjozi also received nominations for categories: Best Music Video for "Huku" and for Best Kwaito, Gqom & AmaPiano Album for Limpopo Champions League.
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The release of her album, Limpopo Champions League, in December 2018 marked a pivotal point as she represents her home province through it. We enjoy seeing the muso pay homage to her Tsonga roots, not only in her music, but her fashion sense and dance routines.
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One of the things I’m learning while shooting #TheHistoryofXibelani is that xibelani fashion has been changing and evolving for centuries. And usually it’s the artists who introduce new styles of wearing it. It’s actually our duty to move culture forward. Shoutout to @garthvonglehn for making my idea (of being a Xigaza cover girl) a reality ??. I’m really proud of the visuals our company (@flourishandmultiply) is making. ??
We were also thoroughly impressed with her performance alongside megastars Beyoncé, Jay-Z, and Ed Sheeran at the Global Citizen: Mandela 100 concert in December last year. We absolutely love her sound too!