The impressive 10 000-silk-flower dress Florence Pugh wore in Midsommar has sold for $65 000 (just over R1 million) at a charity auction.
Officials at A24, the studio behind the Midsommar film, put the almost 14kg-creation the actress wore for the May Queen scene and her matching crown up for auction alongside numerous other film props. This was in a bid to raise money for organisations in New York amid the coronavirus pandemic.
Five bidders sought after the item but it was the Academy Museum of Motion Pictures that placed the winning bid, with that money going directly to the New York City fire department's official non-profit organisation.
We’re excited to share our newest acquisition, the May Queen gown made of 10,000 silk flowers from the film MIDSOMMAR (2019), written and directed by @AriAster and starring @Florence_Pugh. 100% of #A24Auctions proceeds go to @FDNYFoundation @A24 pic.twitter.com/tNU6okYnad— Academy Museum of Motion Pictures (@AcademyMuseum) May 19, 2020
A24, the New York City-based film company, announced the auction for multiple items seen on screen from seven of its TV series and movies. The company opened bidding for the various items and dedicating the proceeds to a variety of healthcare workers by providing meals, prepackaged groceries, hotel rooms, laundry service and scrubs.
These are some of the other items that were up for auction:
Euphoria - Rue’s hoodie
When this TV series launched it sent resounding waves in television across the world. The popularity of the teen drama has inspired makeup lines and YouTube beauty tutorials. However, the main character, Rue (played by Zendaya) is a simple yet unforgettable costume that was up for auction.
Eighth Grade – Coolest Girl in the World time capsule
This time capsule features what the leading character Kayla, played by Elsie Fisher, refers to as, “Just sort of my hopes and dreams.”
Hereditary – Heirloom doormats
These hand stitched doormats, one in a deep maroon and another in green, with the characters names on them.
Uncut Gems – Bat mitzvah dress
Played by actress Idina Menzel, Dinah’s hot pink ruched bat mitzvah dress was auctioned too.
Uncut Gems – Furby
A jewel-encrusted Furby, also auctioned, a timeless ornamental piece for its lucky bidder – all for a good cause.
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