ANC Twitter campaign backfires

The ANC and DA are always trying to one-up each other, and with election season coming up, they’re in as fierce a rivalry as ever.

The DA started the fun (even though they originally kept mum about it) with these billboards declaring "E-tolls. Proudly brought to you by the ANC."

Needless to say, the leading party wasn’t too pleased and reportedly lodged a complaint with the Advertising Standards Authority and Independent Electoral Commission.

Then, in an effort to drum up a bit more good publicity, ANC spokesperson Jackson Mthembu started a Twitter campaign called #ProudlyBroughtByANC. But boy, did it backfire!

Twitter users responded accordingly, and the tweets that followed were mostly hilarious, but also thought-provoking.

Shaik and Selebi: Not behind bars, but playing golf and shopping up a storm. #ProudlyBroughtByANC

— Miriam Mannak (@miriammannak) October 8, 2013

All these malfunctioning traffic lights must be #ProudlyBroughtByANC.

— Sentletse (@Sentletse) October 8, 2013

In a nutshell then...#ProudlyBroughtbyANC. http://t.co/SEAoTlWoJ1

— judith baxter (@judebax) October 7, 2013

Deteriorating health services and hospitals! #ProudlyBroughtByANC

— Eric West™ (@EricJWest) October 7, 2013

The Old South African Flag - Now ironically available in E Toll. #ProudlyBroughtByANC pic.twitter.com/ehnzfaEkFw

— Bazil the Bulldog (@BaziltheBulldog) October 8, 2013

Oh dear Jackson, that #proudlybroughtbyANC thing is a bit of a woopsie ne?

— Patrick Hyland (@uberfiend) October 8, 2013